What is the difference between the Rutgers iTV Studio and Scarlet Media?

Rutgers iTV Studio utilizes vetted industry professionals who will direct, light, produce and edit a large-scale or priority project. We provide a wide array of multimedia services, including content development, large-scale event coverage and live-streaming, audio applications, and broadcast capabilities. iTV industry professionals will ensure that a final product leaving our hands is broadcast-ready and meets your standards.

Scarlet Media is a new service offering from the Rutgers iTV Studio.  The Scarlet Media team is comprised of university undergraduates studying media production, overseen by our full-time staff. They specialize in producing content for web-based platforms, including online course materials, event recordings, highlight reels, and more. Scarlet Media provides hands-on learning experiences to students, while providing a lower-cost production service to the Rutgers community. Our student team is capable and helpful, committed to helping you develop a lower-budget project into a quality final product, from start to finish.

The Rutgers iTV Studio provides services to a wide range of University and external clients, and clients interested in broadcast, studio, or live-streaming projects should direct inquiries to iTV Studio’s production coordinator.  Scarlet Media works primarily for internal University clients, and only operates on the Rutgers-New Brunswick campus.